Whilst this post may seem like a bit of a rant, it comes from a place of genuine worry and concern about the obsessive diet-culture, and aesthetically driven, society we are creating, not just for ourselves, but for the younger generations growing up.
Only recently I was having a chat with a friend about the baking I had done on one of my days off. His response made my blood boil;
“You on the winter bulk then?” 😡
To which I replied..
“No. I’m just on this thing called life”
Diet-culture terminology seems to be never ending, and ever growing, and it is SO WRONG. It is certainly not helped of course by the increased access to images, articles and youtube videos (if I see another “what I eat in a day” post I swear I’ll loose my mind….!!) and more. All of this fuels the myths, rules and associations regarding the “right” types and quantities of food we should (or rather, should not..) eat, not to mention the excessive exercise we should be doing…constantly.
The labels and associations we attach to what we think we believe to be “good” or “bad” foods is destructive to our physical and mental states, and together influences the disordered relationship with food and body image by reinforcing some very damaging messages in its sub-text.
Cue the undeserved feelings of guilt because you’ve eaten another slice of birthday cake, or a pizza that wasn’t made out of cauliflower…
Foods that aren’t seen as “clean” are then “bad” or “off limits” this has lead to an increase in orthorexia: The obsession with eating “pure foods”…whatever that means?! Problem being, there is no agreeable definition on what determines a food being “clean”, most foods you buy are to some extent processed and manufactured somewhere, somehow, so does that mean these are all “unclean” or “bad” for you? Those words in themselves should never be used in association with your food, they cause so much judgement and guilt when you then project them onto a reflection of yourself and your body
- “Cheat Days”
...where to begin. There is so much wrong with this. Not only does it reinforce the binge-restrict, yo-yo dieting, that has time and time again been proven to end in more weight gain in the long term, but in reality these “cheat” days you probably eat normally, but because diet culture has become so normalised we have created a day dedicated to normalising our diet. Or, alternatively for many, a day you choose to eat all the foods you’ve limited from your diet to remain sane and curb cravings, so you binge/overeat, and then justify it with the weekly restriction and over exercising. Does this sound healthy to you…?
- Winter Bulk/Summer Cut
…A winter bulk, or sometimes referred to as”off season”, when you allow yourself to eat more foods that have been off limit during the summer period, because you care less about looking lean. These foods are categorised then as foods that will make you gain weight, and are off limits or “bad” for cutting, when you restrict the diet and over exercise to get lean for summer.Again, constant yo-yo dieting, and justifying what you eat and when you eat based on aesthetic goals. Bulking foods are seen as high calorie and to be avoided otherwise, and so associated with weight gain, however many of these include foods that are also very nutritious, such as nut butters, avocados, rye breads.Many may programme these foods around workouts as pre/post workout meals, which I do understand if you are an athlete, training for an event or following a particular programme that may have a performance, or medically advised weight loss/gain, outcome. But for the majority who are not performance based athletes, this can be damaging and stressful, creating the association with exercise equating to being able to eat certain foods or not.If you want porridge in the morning but don’t want to work out that is fine! If you want to eat a meal with less protein in it after you workout, or have a pizza in the evening (not made with cauliflower..) this does not have to be a post-workout meal, you can just eat for the sake of enjoying food, socialising, and keep fit for the same reasons too! No rights or wrongs, no good or bad.
- Elimination diets, and classing everything high protein and low carb as “healthier”
… no medical justification to cut out gluten and/or dairy are the common ones that spring to mind. Are you sure you understand the function of gluten in food?
Protein does not magically make it a healthier option, and carbs don’t make you fat. Consistently eating in a calorie surplus, carbs or no carbs, will lead to excess weight being stored.
Like most things, it’s individual preference, but if you are eliminating foods based on false education and rumour then maybe you should begin asking questions and properly educating yourself by reading research and literature that is not just one-sided, or scare mongering, but factual and relevant.
Listen to your body and begin to get real about why you feel the need to restrict or eliminate food groups.
It is worth pointing out that saying “oh but I bloat after eating x,y,z…” bloating is normal. Everyone bloats and gets gassy from time to time, another normal (ok, pretty disgusting) human function, it may not be coeliac disease or IBS so always go to the Dr instead of self-diagnosing.
These are just a few, there are many other labels, rules and restriction-based diets you’ve probably come across (cleanes/detoxes…all that crap) that create beliefs about what is right and wrong to eat.
Let’s get one thing straight, there is no right or wrong, no good or bad, no guilt, shame, or weakness, for feeding your body the food it wants and needs; this includes cake and pizza as well as kale and quinoa.
Following strict rules and restrictions as a way to control food intake, weight or shape is becoming the social norm. Not only this, but for those with a clinically diagnosed eating disorder it makes it a socially justifiable way to hide their disorder behind these labels.
You do not have to work for the food you eat; your body deserves food regardless of the exercise you have or have not done.
Pseudo-Dieting: The Diet-Mentality Trap
Overtime the more you adhere to these rules the more reinforced and habitual they become, to the point that even when you think you’re not following these beliefs they are still their dictating your choices; this is known as pseudo-dieting.
What is “Pseudo-Dieting”? Written about in Elyse Reich book “Intuitive Eating” , pseudo-dieting refers to the diet beliefs that we still hold on too, and that dictate your food choices, even when you don’t actively realise you’re dieting.
It’s when what you say doesn’t add up to what you do. So you may believe you are not actively engrained in diet culture, but you actually are still allowing it to control you.
So this could be stuff like:
- You only eat carbs on days you gym/are active
- Still using calorie apps to count macros … can’t eat when hungry because an app that estimated your daily needs tells you so?!
- Compensating for food eaten (e.g restricting, over exercising, laxatives)
- Restricting food groups
- Eating only “safe” foods
- Following certain beliefs such as “carbs make you fat after 6pm” …news flash, your body doesn’t have some magic switch. It doesn’t know. It only knows that it’s hungry and needs nourishing.
Problems with this are:
❌ You to forget how to respond to normal physiological hunger, and cravings become a challenge you need to resist. This prevents you listening to your body, what it needs, and what it wants.
Not honouring your hunger increases your chances of overeating later on in the evening, or at the weekends when your restriction and denial of food you want catches up with you; known as the “what the hell effect” – yes, those weekend binges are actually a well researched psychological phenomena, a normal physiological reaction to any diet that is restrictive or avoidant of certain foods or food groups.
❌ This then creates the experience of guilt when certain foods are eaten outside of these boundaries and beliefs.
Stress and anxiety around food, or from eating certain foods, can cause bloating. Many people suddenly suffering from IBS and other gut related problems may just be a result of your body readjusting to your inconsistent feeding and stress about food messing with your usual digestion.
❌ Feeling bad and guilty about foods leads to body dissatisfaction, self blame and yo-yo dieting. Emotional eating as a result of this, or using food to increase your self-worth is disordered. There is an increase in disordered eating such as orthorexia, exercise-bulimia, or binge-purge anorexia as a result of many trying to control their emotions using food.
❌ It creates a viscous cycle; avoid/restrict, intense cravings and then over-eating causing you to further go back to restriction and avoidance. This reinforces your initial belief that you can’t control yourself around these foods. In hindsight if you just learnt to nourish your body properly you’d find you don’t always want to eat chocolate and when you do you don’t eat the whole bar because your body knows it will have it again sometime, that it’s not off limits.
So What’s The Solution?
Avoidance and restriction are commonly ways to gain control, avoid negative feelings associated with eating certain foods (promoted by diet culture) negative beliefs about your body. The fear of weight gain? Feeling out of control? Fear of over-eating?
What really needs to be addressed is the real reason behind the diet beliefs and behaviour.
It’s not simple.
These messages are everywhere. We are bombarded by diet culture wherever we look, sucked in by every penny the £2billion diet industry throws at us.
Becoming more aware of the labels and associations we use around diet and body image is a step in the right direction to disconnecting from diet culture, and re-learning how to nourish your body, be healthy and embrace the skin you’re in!
It takes you practicing self-awareness and reflection:
- Where these beliefs come from?
- What function are they holding (control? self-esteem)?
- What associations/beliefs are you still holding onto?
- What foods don’t you allow yourself, that if you’re honest with yourself, you avoid?
- Are there foods that you instantly feel guilty for when you eat?
- Do you compensate for eating certain foods? (exercise more, use laxatives, restrict the next day…)
- Are there foods you can only eat if you’ve exercised or tracked your calories/macros?
Ultimately, controlling food and weight is not the key to happiness.
You should never feel restricted by your diet, or need to use labels to justify your preferences.
Food should not be given the power to control how you feel toward yourself and your body, which is what diet terminology creates through its labels and subsequent associations.
You can be healthy, fit and happy at every size, and eating anything you want.
If this post resonates with you in any way, or you are interested in reading more about how to break free from diet culture, rebuilding your relationship with food and your body I recommend following up some of these links below:
aka Plant Based Pixie. Nutritionist and food blogger. Informative, and says it like it is posts.
Laura Thomas PhD
Registered nutritionist with a fantastic podcast
Evelyn Tribole: Intuitive Eating
Link to her book on Amazon, outlining the principles of intuitive eating: building healthy body image and making peace with food
Nutrition student and writer, recommend her post on Intuitive Eating and Why Flexible Dieting is a Fad
Megan Jayne Crabbe
aka BodyPosiPanda all centred around body positivity and non-diet approach